Specta and Microsoft have conducted a comprehensive upgrade of the former's infrastructure. The new solutions enabled to cut costs and boost the efficiency of all operating processes. Thanks to Microsoft solutions, Specta was able to get rid of outdated systems that were hindering development and free up capacity to allow efficient operation. According to system administrator Dmitry Nazarov, this is a "step into the future".
It is hard to argue with the fact that 2020 has been a difficult year. There is not a single country, not a single economic sector that would not have experienced the negative impact of the global pandemic. Under such circumstances when the main goal of almost all production facilities was to survive and not go down, it was rather challenging to perform an upgrade. But even in this difficult situation Specta team has been able to implement a number of' projects. Our article is about one of them.
Links visitors activities on other devices they have previously logged into using a Google account
A few days
Registers a unique ID on mobile devices to enable tracking based on geographical GPS location
Identifies site users
Builds a profile of visitors interests in order to show relevant & personalised advertising
Collects information about how visitors use the website and any advertising that visitors may have seen before visiting the website, in addition to being used to help customise advertising on Google properties by remembering most recent searches, previous interactions with an advertiser's ads or search results and visits to an advertisers website.
Aggregates analysis of video visitors
Serves to measure and analyze the traffic of the website