Links visitors activities on other devices they have previously logged into using a Google account
A few days
Registers a unique ID on mobile devices to enable tracking based on geographical GPS location
Identifies site users
Builds a profile of visitors interests in order to show relevant & personalised advertising
Collects information about how visitors use the website and any advertising that visitors may have seen before visiting the website, in addition to being used to help customise advertising on Google properties by remembering most recent searches, previous interactions with an advertiser's ads or search results and visits to an advertisers website.
Aggregates analysis of video visitors
Serves to measure and analyze the traffic of the website