SPECTA booth at Wire & Tube International exhibition, Düsseldorf, April 16-20, gave its visitors a possibility to feel like on the 2018 World Cup football pitch and at a packaging workshop at the same time.
The gaming space was built on the company booth: by wearing augmented reality glasses, any visitor could transfer to the pitch and feel as if at a match. However, the industry experts were more interested in other attractions – the possibility of packaging freight using the cutting edge mechanical and battery tools provided by SPECTA.
Various models of packaging tools are easy to handle when packing cargoes of any shape – from steel pipes to steel rolls and metal sections. The process of product packaging and labeling is becoming easier and more accessible every year – visitors could see this themselves at the fair by handling SPECTA equipment at the Visitors booth. When strapping, they noted the easiness of handling and the ergonomics of SPECTA packaging tools.
At Wire & Tube 2018, the company showed an important novelty related to product labeling. Thanks to SPECTA latest developments, tags and labels can now be printed on common printers and not only on thermal transfer printers.
Traditionally, Wire & Tube is of greatest interest to metallurgy experts. According to statistics, 50% of the past fair visitors came with investment intentions, and about 70% were executives of large enterprises. Visitors from the Middle East and Africa have increased in number significantly.
During five days of the fair, SPECTA representatives held multiple meetings and visits with stakeholders. More than 150 people showed interest in innovative labeling solutions and steel packaging strap!
The fair showed that the main volume of global investments is now allocated to the automotive industry, renewable energy, and oil and gas pipelines. Wires, cables, pipes and equipment required for transportation of the most important metal industry components are in high demand now.
That is why SPECTA products that meet global quality standards are becoming more and more sought for in the global market.